Dora Larsen is an experimental lingerie brand devoted to colour, which launched in the summer of 2016. Its debut collection has already gained attention from publications such as Vogue, Sunday Times Style, The Telegraph, ES magazine, NYLON and iD.

The brand was created by Georgia Larsen, an ex-lingerie buyer for one of the world’s biggest brands. Having been brought up in a design-obsessed family, with a surrealist painter for a father, Georgia’s fascination with aesthetics and colour was developed at a young age. Sick of buying endless bra’s that fitted badly and felt uncomfortable, Georgia set out to create something she could trust that still felt fun to wear.

Now Dora Larsen is stocked in over 100 stores in 21 countries across the world, including a number of leading retailers such as Nordstrom, Kadawe, Hudson’s Bay, Luisa Via Roma, Yoox, Maison Simons, Shinsegae, The Pantry Underwear at Liberty London and Zalando.

High quality mesh ensures the best possible fit, eyelash lace elevates the style and, in a lingerie world saturated in nude and black, Dora Larsen’s lingerie comes in shell pink, lime green, lilac grey, snorkel blue, saffron, old rose and moss.

The brand is showing no signs of slowing as after being nominated for ‘Lingerie Brand of The Year’ at the Drapers Independents Awards and ‘New Business of the Year’ at the 2018 UK Lingerie Awards, Georgia was recently selected for Lingerie Insight’s 2018 Power List, too.